Overview
Focusing on the colourful, high energy environment of Hyperdrive, we produced photography and videography which emphasises the excitement and fun of the brand.
Highlighting the brands neon/80’s inspired aesthetic, we used this content and managed online advertising for Hyperdrive’s online presence. By building awareness of upcoming grand prix events and tournaments, we have aimed to engage the community around the launch of the business.
We were also able to assist by designing and producing a graphic track guide, helping racers master the new track.
