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The Do’s & Don’ts of Email Marketing

While email marketing isn’t anything new, the recent developments around collecting user data has allowed for greater personalisation, making it even more useful for businesses of all sizes. Here we have compiled some of the most important points to maintain your database and use it…
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New year, new business?

Starting your own full time business, passion project or side hustle is becoming the new norm, but where do you start and how do you go about it? Going out on your own isn’t an easy task, so we’ve put together some tips to help…
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How ‘woke’ is your brand?

In ‘uncertain times’ brands have hurried to capitalise on Covid as a marketing tool to varying levels of success, so how does a brand communicate their ethical stance effectively? As brands become increasingly involved in the political landscape by promoting societal change and advertising its own ethical…
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