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How ‘woke’ is your brand?

In ‘uncertain times’ brands have hurried to capitalise on Covid as a marketing tool to varying levels of success, so how does a brand communicate their ethical stance effectively? As brands become increasingly involved in the political landscape by promoting societal change and advertising its own ethical…
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Is it time to review your website?

Your website is like a car. Regular maintenance keeps it running smoothly, year after year. And just like with a car, if you continue to let things slide you will end up having lots of extra (expensive) work to do down the line. So, what…