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Taylor Wright

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Cost effective marketing campaigns

While marketing generally subscribes to the notion of ‘you get what you pay for’, many businesses have found success by adopting various low cost measures which aim to fully utilise your social following and online presence. Here are some of the best penny pinching marketing…
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How much does a website cost?

What is the difference between a professional website and a DIY job? Domain Names One of the first considerations to make when launching a new website, choosing the right domain name is essential to your long term success. In order to achieve a holistic brand…
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The do’s & don’ts of email marketing

While email marketing isn’t anything new, the recent developments around collecting user data has allowed for greater personalisation, making it even more useful for businesses of all sizes. Here we have compiled some of the most important points to maintain your database and use it…
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What can Google Ads (PPC) do for you?

As the dominant search engine for more than a decade, Google has become an essential element of any business regardless of location, size or scale. People turn to Google for information they need to get things done, meaning that Google Ads can help you get…
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Creating your first digital marketing campaign

Taking advantage of the web is an important tool for any business, whether you’re a café, retail shop or service having a strong presence online will bring in customers.Here, we’ve put together the steps to a well-rounded digital marketing campaign to produce both organic and…
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New year, new business?

Starting your own full time business, passion project or side hustle is becoming the new norm, but where do you start and how do you go about it? Going out on your own isn’t an easy task, so we’ve put together some tips to help…
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How ‘woke’ is your brand?

In ‘uncertain times’ brands have hurried to capitalise on Covid as a marketing tool to varying levels of success, so how does a brand communicate their ethical stance effectively? As brands become increasingly involved in the political landscape by promoting societal change and advertising its own ethical…
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Is it time to review your website?

Your website is like a car. Regular maintenance keeps it running smoothly, year after year. And just like with a car, if you continue to let things slide you will end up having lots of extra (expensive) work to do down the line. So, what…